The Institute for a Disaster Resilient Texas (IDRT)
Espresso staff worked with the Institute for a Disaster Resilient Texas (IDRT) to produce the branding for their new institute. IDRT strives to produce evidence-based research that results in policy decisions that reduce the damage, loss of life, and financial cost associated with flooding and other natural hazards that occur in Texas. Their logo represents the resilience of Texas and its communities. The waves symbolize the disturbance caused by natural disasters, and the unbroken circle demonstrates one of the foundational principles of resilience: Bending but not breaking. IDRT produces cutting edge research, and their outlook for the future of Texas is optimistic. Espresso used these core values and characteristics to developed a positive identity and sleek aesthetic that effectively represents the core of who IDRT is.