Kaspar Manufacturing Cooler Rests
Kaspar Manufacturing has released a new product to the market called the Cooler Rest which has been designed for YETI, RTIC, KODI and FRIO coolers. This product turns a trusty cooler into a comfortable seat by inserting the backrest into the existing slots on the sides of a cooler.
Espresso served as consultant to Kaspar Manufacturing on their marketing approach in order to gain new retail and wholesale customers. Espresso also led the initiatives for the studio and scenic product photography, e-commerce strategy, content creation, social media presence and website design and release.
The color choices for coolerrest.com mimic the pastel palette often seen in the high-end cooler industry and commonly seen in fishing shirts and gear.
Because the Cooler Rest is intended for use by fishermen, hunters, and tailgaters, our photography and verbiage reflect the outdoor family lifestyle, attempting to share the joy and passion of experiencing the great outdoors.