Cooler Rest Branding
We are working with our client, Cooler Rest, to brand their overall experience through print and web.
Cooler Rest is a backrest that simply slides into the side slots on a cooler and turns it into a comfortable seat. This backrest is durable, colorful, customizable, reversible and leaves your cooler completely accessible. With such a fun, outgoing and outdoor-loving brand, Espresso was excited to tackle both print and web assets that capture this essence.
Espresso led initiatives on the branding for print by creating package design, illustrations, business cards, brochures and flyers. For web, we created an e-commerce strategy, website design and development, and contributed to content creation.