The New Espresso Logo is Live
Espresso was founded in 2014 and since then we’ve made a vow to embrace new ideas and reinvent ourselves when opportunities arise. One way we tackle reinvention is with a new logo. Each year at our company retreat we brainstorm and co-create the new Espresso logo design as a team.
We followed a few guiding principles:
- Take inspiration from 3-5 logo design trends from the year.
- Include Pantone’s color of the year. Ultra Violet!
- Incorporate black – Espresso’s only permanent brand color.
This year we combined two logo design trends to accomplish our goal: simple overlays and multicentric. And after much debate, our new logo with overlaid, multicentric circles was born. One might say it represents a lovely gathering, with many coffee cups, and creative conversation as evidenced by all those rings. But that’s just one opinion; we’re open to all interpretations and excited to launch it into existence.