Kaspar Manufacturing Custom Benches
Historically Kaspar Manufacturing has been a B2B focused business, but with new leadership, they are expanding into some B2C products and have focused their efforts on a couple retail-oriented projects, reflected in their efforts to market their customizable benches through Amazon as of February 2017. Their heavy duty custom benches are fun and interesting and can be built or painted to reflect a plethora of personalities. Instead of posting white background photography, Espresso created the idea of exaggerated personality portraits to convey the message of infusing the identity of a person into a custom bench. All we need now is a little polka music, Shiner Bock and an Aggie football game!