Introducing the Kaspar Quarterly
THE KASPAR QUARTERLY WON BEST OF CATEGORY (PRINT) AS WELL AS GOLD AND BRONZE ADDY AWARDS IN THE COLLATERAL/PRINTED NEWSLETTER CATEGORY IN THE 2018 AMERICAN ADVERTISING AWARDS.
The idea of a company newsletter has taken a beating in this economy. More and more companies are doing away with printed communication or cutting back on the frequency, quality or method of distribution in order to save money. We have helped Kaspar Companies in their commitment to create a premium quarterly newsletter. Why? Because we see value in “being on the same page” as a company.
We call our custom newsletter “The Kaspar Quarterly”. This 12×18 inch booklet, printed on carefully selected papers, creatively shares important information about Kaspar Companies and its subsidiaries. It also provides relevant and candid communication to inspire and inform team members, the local community and our industries at large. Additionally, the newsletter also features a handful of employees for their unique skills and hobbies, outside of work. Each Kaspar Quarterly has an exclusive theme that serves as the inspiration behind all content for that respective release.
Our artists use funky drawings, deep metaphors and inventive coloring in each quarterly, as a way to creatively inspire Kaspar Companies employees – as we believe creativity and innovation are the lifeblood for a company as old as we are. “We want each Kaspar Quarterly to have a distinct feel and emotion, reflective of the theme” says Chris Kaspar, Espresso’s President & Creative Director. From the texture of the paper to the technicalities of the drawings, every piece of the Kaspar Quarterly serves a specific purpose.
“The Kaspar Quarterly should be a vehicle for challenging the status quo while encouraging creative thinking throughout the company. We need to continue to push boundaries rather than just report news, and the Kaspar Quarterly is the company platform for doing so” says Tarek Saab, President of Texas Precious Metals. Because one of the most common complaints heard by human resources professionals during exit interviews is, “I don’t know what’s going on outside my own department”, we are challenging the status quo. We hope that with this publication we will inspire innovative thinking, instill company wide cohesiveness and foster employee discussion.
Kaspar Quarterly 2.16 – Identity
Kaspar Quarterly 3.16 – Life
Kaspar Quarterly 4.16 – Nostalgia
Kaspar Quarterly 1.17 – Energy
Kaspar Quarterly 3.17 – Process
Kaspar Quarterly 4.17 – Headlines
Kaspar Quarterly 1.18 – Family