We jumped at the opportunity to don our white gloves and handle some gold and silver. When tasked by Texas Precious Metals to produce this series of product videos, we wanted to ditch the kitschy product films plaguing the industry and create something cinematic, dramatic, yet still informative. What’s more beautiful than a gold coin the size of your head? We pulled out of mega-macro lenses and magnifying glasses and invented a few weird contraptions to capture the tiniest of details of these coins and bars.
Since the inception of this beautifully shot series, many of TPM’s competitors and even the Royal Canadian Mint came out with films that attempted the style of ours. It’s fun visually leading an industry. What can we say? Imitation is truly the best form of flattery.